TLC Casting

TLC Casting is a friendly boutique agency which specialises in securing celebrities and influencers for advertising, PR and events.

With over 20 years of experience we have unrivalled knowledge and connections. Our services include initial ideas and advice for your cross-channel communications through to contract management, providing time and budget efficiencies.

At TLC Casting we understand your brief and engage celebrities that are right for your brand.

020 7436 7217
TLC Casting
4 Margaret Street
London
W1W 8RF
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Eleanor Tomlinson launches new travel brand ‘Lintenair’

Poldark actress, Eleanor Tomlinson, teamed up with Trainline to change perceptions of train travel. Two films were shot, the first to launch what appeared to be a new airline called ‘Lintenair’ and the second to reveal that Lintenair was actually an anagram of Trainline.

News of the new travel brand (and reveal) plus interviews with Eleanor were pitched to an array of media, from travel and technology to news and showbiz. A social influencer programme also supported the campaign.

In just three days, over 360 pieces of coverage across national, consumer, regional and broadcast were published and a reach of over 3.3 million generated on Facebook the principle platform for both videos.

National treasure, Stephen Fry, teams up with Heathrow to produce their ‘Guide to the UK’

In a video guide launched by Heathrow, tourists touching down at the airport have been introduced to the idiosyncrasies and quirks of modern British life by Stephen Fry.

The campaign secured coverage both in the UK and internationally including the Daily Mail, The Telegraph, The Independent, This Morning, USA Today, TIME and Mashable. The film was distributed via Heathrow’s free Wi-Fi page, on the Heathrow Express and on YouTube.

The campaign created global conversation, blanket media coverage and social media buzz centred around Heathrow. It increased positive perceptions of Heathrow and achieved the scale of a paid-for piece of content purely from owned and earned media.

The campaign has won several awards including the Digital & New Media Award at the PRCA National Awards.

Cheestrings & Yollies joins forces with adventurer, Steve Backshall to promote the Brave Bones Club Year of Adventure.

Led by a series of adventures to inspire mums and excite kids, the multi-channel campaign included national and broadcast news coverage, blogger outreach and a series of “webisodes” featuring Steve Backshall. Delivering a reach of over 355 million to date.

Alice Eve becomes the international face of Charles Worthington Salon at Home

Star Trek actress Alice Eve became the international face of Charles Worthington Salon at Home range. Activity and coverage included press advertising, point of sale and promotional materials, behind the scene promotional filming for social media platforms, numerous print and online shoots and interviews including Hello, Stella, Elle, You, The London Magazine, Sunday Times Style, and many other beauty features.

Pixie Lott joins the ‘Thanks a Million’ promotion for the UK’s largest loyalty programme, Nectar

Nector created a giant Thank You Machine to reward cardholders with big-ticket gifts to thank them. The lifelike machine, the height of a London double-decker bus, offered unsuspecting shoppers everything from holidays, flights and flowers to personalised serenades from acts including a barbershop quartet, a mariachi band and chart-topper and singing sensation Pixie Lott.

The activity achieved national and front page regional coverage including Daily Mail, Reveal and Heatworld magazines.

Stacie Stewart, C4’s How to Lose Weight Well chef and Tried and Tested judge worked with NEFF to launch their first ever search to find the next Cookaholic.

Stacie created five original recipes which were served at the ‘Cookaholics Kitchen’ – the world’s first pop up restaurant where customers paid for their meal with a recipe on social media.

With Stacie using her social channels to drive engagement and awareness, additional coverage driving tactics were implemented including a news story and radio day.

The campaign reached over 18 million consumers through 73 pieces of national, regional and online coverage and delivered 750K impressions on social media over just four months.

Heathrow captures jet-set style with Yasmin Le Bon

Heathrow Airport teamed up with British supermodel Yasmin Le Bon on a limited edition coffee table book celebrating the enduring relationship between flying and fashion. “A Journey in Style” featured a foreword by Yasmin and a stunning collection of archive photography capturing stylish travellers, luggage and destinations from the jet-set, through to today’s fashion icons. Available to buy at the T5 Gallery and on Amazon.co.uk, the campaign marked the completion of a three year £40 million programme to bring together the most luxurious fashion brands in the world at Terminal 5 and cement its fashionable reputation amongst frequent flyers. Coverage highlights included stand-out pieces on the Mail Online, Evening Standard and MSN.

Joey Essex – A content led campaign for Babybel and Comic Relief

Joey Essex was streamed into an interactive billboard at Westfield shopping centre. Joey’s role was to make passers-by laugh with a series of skits and funny faces, before surprising them from the hidden studio nearby. With a series of hidden cameras the shopper reactions were captured with this video being seeded through targeted YouTube activity and across Babybel social media channels.

Babybel gained 63% share of voice vs. other comic relief sponsors, 16 pieces of national earned media coverage and c150K organic YouTube views.

Kenwood; Elizabeth Sponge Campaign

To celebrate the Queen becoming the longest reigning monarch in British history, Kenwood challenged Matt Tebbutt, Rosemary Shrager, Dean Edwards and Brendan Lynch to create new recipes for an ‘Elizabeth Sponge’. The recipes were put to public vote with Dean Edwards, chef on ITV's Lorraine , being crowned the winner.

Recipes were included in a Kenwood leaflet distributed via Debenhams, John Lewis, Argos, BBC Good Food Festival and Good Revival Festival. Media and online coverage, including a 5 page spread in Hello Magazine, was extensive with over 70 cuttings and a reach of almost 50,000,000.

British Gas – Winter Services Campaign

British Gas teamed up with architect and property expert, George Clarke, to film online content to investigate the science behind what happens when your pipes burst, your drains get blocked and your radiator doesn’t work; and showed the best way to prevent a home disaster when the weather gets colder. Videos were seeded through social media and online channels as well as the British Gas website.

Interviews included Metro, Woman’s Own, Notebook, Daily Express and The Northern Echo

RACHEL RILEY – PRCA AWARDS

TLC Casting has booked numerous presenters for Award Ceremonies and product launches including Rachel Riley, Zoe Ball, Jo Whiley, Dallas Campbell, Gabby Logan, Fearne Cotton, Lorraine Kelly, Ruby Wax, David Ginola, George & Larry Lamb, Rick Edwards, Christine Bleakley, Natasha Kaplinsky, Ben Fogle, Kate Silverton, Dan Snow, David Starkey, Noreena Hertz, Jo Fairley, Maggie Philbin, George Alagiah, Peter Snow, Ian Hislop, Sally Gunnell …to name just a few!

Ambassadors for the BAFTA style partners

Brands in the luxury sector partner with BAFTA each year to provide a unique red carpet experience for the nominees and VIP guests, with services including clothing, hair, make-up and jewellery for the Film and Television Awards.

TLC Casting has secured BAFTA style ambassadors for many years to undertake publicity around the events and promote the official BAFTA partners and products.

Ambassadors have included Tamsin Egerton, Talulah Riley, Jessica Brown Findlay, Kara Tointon, Laura Whitmore, Emilia Fox, Samantha Barks, Sienna Guillory, Jessica Raine and Stefanie Powers.